Social Cause Promotion Advertisement

PRINT DESIGN

client: center for control and DISEASE

cause: obesity

OBJECTIVE: To design an advertisement promoting a social cause with expressive typography being the focus of the composition.

AWARDS: HONORABLE MENTION IN GRAPHIS NEW TALENT 2020

RESULTS: The expressive typography was hand rendered and shaped to look like a nutritional portions of food on a plate. This idea was to again reinforce to the viewer that some may believe that what they're eating could cause obesity but really, minority groups have countless other things that effect and cause obesity to occur at very young ages. By doing this, the viewer is shocked to see and read the negative issues that a child might be facing (or might have on their plate) that is impacting their health.